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The Classics line: A representation of the vision of Novateur

The Classics line: A representation of the vision of Novateur

Apr 29, 2022 Kyle Saffrie

Q: What are Classics and what is the main focus?
A: We have decided to set a step back and focus on the timeless and classic wardrobe. The Classics stand for a luxury quality everyday fit. We wanted to create a clean, comfortable but suitable line for every occasion. By introducing the Classics, we are offering an ageless product in terms of looks, design and quality. The main focus of the Classics line, was developing the perfect fabric, feel and fit. This development allows us to set a fundament for Novateur.


Q: What inspired the Classics collection?
A: We really wanted to introduce a simple look, while maintaining the Novateur identity. Our main focus was always to achieve the best quality as possible. With the Classics line, we want to set out the products with the best quality for yet an affordable price. The Classics are a core to the vision of Novateur.

Q: How are the Classics created?
A: Based on our previous collections, we had decided to develop a new fabric for the Classics line. The cotton had to be soft, premium and comfy. This process took months to perfect, which is why the Classics really represent the Novateur identity. As a starting brand we are investing a lot of time in research, design and development. To create the perfect fabric, washes and fit we have gone through endless trials and errors.

Q. What does the future hold for the Classics?
A: The Classics will be fundamental for Novateur. Expect to see a wide range of pieces and colors being added to the Classics line. All together, this will be a stepping stone for the future of the brand. 

The Classics line: A representation of the vision of Novateur

Q: What are Classics and what is the main focus?
A: We have decided to set a step back and focus on the timeless and classic wardrobe. The Classics stand for a luxury quality everyday fit. We wanted to create a clean, comfortable but suitable line for every occasion. By introducing the Classics, we are offering an ageless product in terms of looks, design and quality. The main focus of the Classics line, was developing the perfect fabric, feel and fit. This development allows us to set a fundament for Novateur.


Q: What inspired the Classics collection?
A: We really wanted to introduce a simple look, while maintaining the Novateur identity. Our main focus was always to achieve the best quality as possible. With the Classics line, we want to set out the products with the best quality for yet an affordable price. The Classics are a core to the vision of Novateur.

Q: How are the Classics created?
A: Based on our previous collections, we had decided to develop a new fabric for the Classics line. The cotton had to be soft, premium and comfy. This process took months to perfect, which is why the Classics really represent the Novateur identity. As a starting brand we are investing a lot of time in research, design and development. To create the perfect fabric, washes and fit we have gone through endless trials and errors.

Q. What does the future hold for the Classics?
A: The Classics will be fundamental for Novateur. Expect to see a wide range of pieces and colors being added to the Classics line. All together, this will be a stepping stone for the future of the brand.